Unique frames
for every day
For those who don’t like to follow fashion trends.
Considerable time and effort is put forth to find our vendors and establish a business partnership with them. Their products are sold in a limited number of locations in order to maintain a shared commitment to quality and innovation.
Meet the newest addition to our collection:
Matsuda
In a world inundated with disposable goods, we choose to anchor ourselves in the time-honored traditions of craftsmanship and thoughtful design.
Visit Matsuda
Anglo American Optical
Anglo American is a trusted retro eyewear designer with a long history. They value creativity, style and sophistication, quality materials and integrity. A family business established in England in 1882.
Visit Anglo American Optical
Anne et Valentin
Anne et Valentin is a brand born from the wild dream of two opticians from Toulouse, France. The couple, looking for graphic and original frames for their friends, decided to create what they couldn’t find. Today, still driven by fierce independence and a familial state of mind, they continue to develop a vision fueled by the highest standards and a love for the object itself.
Visit Anne et Valentin
eyebobs
Providing expressive frames that scream yes-you-can!, eyebobs works with some of the best designers in the world to bring you the highest quality frames in signature eyebobs style from avant-garde to classics reimagined. They painstakingly select the very best materials and best-in-class optical quality lenses. eyebobs delivers one-of-a-kind designs, giving you a look like nothing you’ve seen before.
Visit Eyebobs
FHONE
Being a German company, FHONE stays true to their roots. They believe that German design goes hand in hand with quality. German engineering, German quality control, German and Japanese manufacturing guarantee that you will receive a product of the highest quality.
Visit FHONE
Flexon
Since its launch in 1988, Flexon has changed the world of eyewear with its unique attributes, utilizing Japanese materials and technology. Through the years many have tried to copy it, but Flexon is still the leader in frames made with memory metal that are flexible, lightweight and strong.
KREWE
KREWE, a New Orleans based company, leads with design and lets culture drive the rest. Inspired by the endless diversity of life, they infuse that same creative energy and spirit into every pair of exceptional, hand-crafted frames — giving you the freedom to be yourself.
Lafont
Lafont is making optical eyewear with over ninety years of experience. A family run business with unparalleled expertise and an emphasis on elegance and quality materials you can depend on. Glasses are hand-made in France, making Parisian chic accessible worldwide.
Maui Jim
Maui Jim got its start in 1980 as a small company selling sunglasses on the beach in Lahaina, Hawaii. Maui Jim now offers over 125 styles of sunglasses, 100% of which are polarized and protect from 100% of UVA and UVB rays. Maui Jim also offers many everyday prescription styles as well.
Rudy Project
A sports eye leader for 30 years, Rudy Project is leading a race that knows no limits: the continuous pursuit of excellence in its materials, design and performance. Rudy Project is an established brand because of its performance sunglasses, RX solutions, as well as goggles and helmets of the highest technical level.
SALT.
SALT. is a premium eyewear brand from coastal California that is committed to quality construction and timeless design inspired by effortless beauty.
Swiss Flex
Modern, timeless and lightweight rimless collection allowing limitless design possibilities.
Theo
The premier avant-garde collection from Belgium for the self-confident eyeglass wearer.
We always have a selection of interesting styles priced for clearance to help you stay within your budget.
(Great for that spare pair or prescription sunglasses!)
Call to schedule your appointment or visit us in Downtown Kalamazoo.
Halfway between Bronson Park and the Kalamazoo Mall, and across the street from the Kalamazoo Public Library.
